Five years ago, the hotly awaited Apple Watch arrived after being announced by Apple during their September 04, 2014 keynote addressed. Described by Apple as "the most personal product we've ever made," the Apple Watch featured the most comprehensive array of customization available in an Apple product, from the materials available to the number of customizable bands.

Discovering and capturing that elusive obviousness in design has always been a signature in Apple’s products.

With the Magic Keyboard for the iPad Pro upon us, I wanted to highlight some of the comments made by two venerable reviewers - John Gruber at Daring Fireball & Federico Viticci at MacStories - comparing the new Magic Keyboard to the Smart Keyboard Folio.

Basic (ˈbeɪ.sɪk’; Adj): interested in all things mainstream, popular, & trending in the world of .