nano-chromatic
“Now normally they come up with some colors like this and we pick of few of them. We decided to do ALL of them…” - Steve Jobs, September 09, 2008
Steve Jobs announced the fourth-generation iPod nano on September 09, 2008. Apple's newest nano returned to its original candy bar form factor and now featured a beautifully curved body, shake-to-shuffle, and ooh... colours. So many colours! Dubbed 'nano-chromatic,' Apple's latest iPod came in 9 'luscious' colour options: Silver, Black, Purple, Blue, Green, Yellow, Orange, PRODUCT(RED), and Pink. And more than ever before, Apple's anodization process produced iPods that were richer & more saturated with colour than any previous iPod.
Apple's commercial for their latest nanos featured the products flying into the frame before streams of paint began streaming beneath the iPods. The spot emphasized these new iPods' deep colour and made it impossibly difficult to choose which colour to get - they all looked so freakin' good! I also love what the hardware store RONA did as part of an ingenious marketing campaign profiting off Apple’s spilled paint.
The nine colour options available with the 4th generation iPod nano.
As a nod to this ad campaign and these iPods, I put together a few new minimalist wallpapers for your Mac, iPad, and iPhone. And for the Mac, I've also created a second minimal print wallpaper of the nano-chromatic ad.
nano-chromatic Wallpaper
DOWNLOADS
Light: MacBook (13”) | Mac (up to 6K) | iPhone | iPhone Blur | iPad
Dark: MacBook (13”) | Mac (up to 6K) | iPhone | iPhone Blur | iPad
Dynamic (Light/Dark): MacBook (13”) | Mac (up to 6K)
nano-chromatic Ad Wallpaper
Merch
The nano-chromatic tee is also available through Cotton Bureau.
To go along with the new wallpapers, I’ve designed a nano-chromatic tee and made it available through Cotton Bureau. The shirt is available in nine (9!) different colours in a wide range of fits.
Sticker
The nano-chromatic sticker.
A sticker of the nano-chromatic design is also available through Redbubble.
SUPPORT
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Original Posted: September 30, 2021
Updated: May 11, 2022
