LiL Finder Guy Blind Box
Introducing the Little Finder Guy Blind Box from Apple.
It would be an understatement to say that, over the past several weeks, I’ve become a little obsessed with Lil Finder Guy. The tiny mascot launched onto the scene out of nowhere when Apple introduced the MacBook Neo in March, and Apple has since started to embrace its popularity, releasing ad after ad on TikTok featuring the adorable little character.
Apple Homepage mockup.
Since Lil Finder Guy first debuted, pockets of social media have taken to bringing the creature to life, including my own effort with Stephen Hackett of 512 Pixels to create a 3D-printable model so anyone can make their own little Finder Guy.
Introducing the Little Finder Guy Blind Box - Series 1
Given that today is April Fools’ Day, I figured I’d lean into the moment Lil Finder Guy seems to be having and create a mock product page imagining Apple had started selling blind boxes featuring randomly assorted Lil Finder Guy figures.
Some of the Lil Finder figures Apple has featured on it’s TikTok account.
For those unfamiliar, blind boxes are sealed collectible packages where you do not know which specific figure or item is inside until you open them. They became hugely popular across East Asia, including in countries like Japan, which I visited over the winter, although their popularity is broadening to other markets as well. Each blind box looks identical on the outside, but inside is one figure from a larger series, with some variants produced in rarer quantities than others.
Sadly, no such product exists (yet... right Apple?!?). It was all a little April Fools' Day joke. But as a small consolation, there are some real Lil Fin stickers available for purchase…
Lil Fin StickerS
Introducing Lil Fin stickers, an adorable little mascot ready to brighten just about anywhere you choose to place it. Each sticker is made from thick, durable, die-cut vinyl that is dishwasher safe. Lil Fin stickers are available in four versions:
Flat Lil Fin:
Small: 1.16″ × 1.5″
Regular: 1.72″ × 2.25″
3D Lil Fin:
Small: 1.29″ × 1.75″
Regular: 1.65″ × 2.25″
