macOS Golden Gate Adventure
Apple’s Crack Marketing Team’s Golden Gate Adventure…
During Apple’s announcement of the next version of macOS at this year’s WWDC, we watched Apple’s crack marketing team’s VW Microbus take a psychedelic tour across a landscape filled with creatures made of thumbs, launch into space and weave through the craters of an asteroid, dip under the Golden Gate Bridge while narrowly avoiding a pair of quadcopter bugs, and eventually arrive at Apple Park as a winged dolphin glided overhead.
I thought the animated sequence was pretty delightful, so I captured four of my favourite frames, upscaled them, and posted them here for everyone to enjoy.
“Speaking of macOS, for those of you that are WWDC regulars, you of course know that this is the moment where I relay the latest exploits of Apple's crack marketing team, and their, shall we say, unconventional methods for naming macOS releases. In this case, I'm afraid the story is incomplete.
Last I saw them, they just spilled out of their recently installed Apple Park "experiential ideation yurt" and piled into their microbus. I tried to catch them, but they just handed me this note out the window before motoring northward. So here's all I've got.
‘Dude, our chakra alignment has set our compass toward the summer of love. But like, further. Our corporeal forms know no earthly tether. We shall float on a span of gold over infinite seas, flying so high. Marketing is such a great job.’
Okay, well, I'm afraid they haven't returned and I'm lacking the sensory amplifiers to crack this code. So I guess the great era of macOS names must come to an end.
Joz: It's Golden Gate, man.
Oh thank goodness. Perfect. Our next version of macOS is macOS Golden Gate.”
