RAMmaggedon

AppleCharts2026
Written By BasicAppleGuy

RAMmaggedon comes for Apple, leaving price increases of up to 67% in its wake.

On Friday, June 26, 2026, Apple took down their retail store. Usually a signal of new products about to drop, you’d be forgiven for getting excited. But when the store came back online, we saw the inevitable outcome of what Apple, and the rest of the tech industry, has been battling for the better part of the past year: the significant skyrocketing of memory and storage prices.

Apple had increased their prices. And by a lot!

When the store came back online, the cost of nearly every Apple product, save for the Apple Watch, iPhone, and polishing cloth (for now), had gone up by 6–67%.

Just over a week prior to the increase, Tim Cook gave an interview to the WSJ where he hinted at the inevitable price increase to come:

“Unfortunately, price increases are unavoidable... We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”

And since the move affects all sorts of chips, memory and storage alike, the more memory and storage you configure into your build, the steeper your price increase will be.

For example, if you got a base M5 MacBook Air with a 10-core CPU, 8-core GPU, 16GB of memory, and 512GB of storage, the price increased from $1,099 to $1,299, a 18.2% increase.

But if you went with a top-specced MacBook Air with 32GB of memory and a 4TB SSD, the price jumped from $2,699 to $3,499, a 29.6% increase.

Below you’ll find a bunch of charts chronically the current state of RAMmaggedon, the global memory-chip crisis we currently find ourselves in. Prices listed are in USD and current as of July, 2026.

MacBook Neo

Not even Apple’s recently released MacBook Neo escaped unscathed. Released only four months ago, the MacBook Neo started at just $599, or $499 for Education.

But RAMmaggedon doesn’t discriminate, and the base 8GB memory / 256GB storage configuration increased from $599 to $699, a $100 jump, or 16.7%. The Neo with 512GB of storage increased from $699 to $799, another $100 increase, or 14.3%.

Education prices have increased as well, now starting at $599 and $699 depending on configuration.

MacBook Air (m5; 13-inch)

For the 13-inch M5 MacBook Air, the base 16GB memory / 512GB storage configuration increased from $1,099 to $1,299, a $200 jump, or 18.2%. The base model 13-inch MacBook Air features a binned 8-core GPU, while all other models feature a 10-core GPU. The 10-core GPU MacBook Air started at $1,199 and now costs $1,399 (16.7% increase)

Moving up to 24GB of memory, the 512GB model increased from $1,299 to $1,499, a $200 increase, or 15.4%. The 1TB model went from $1,499 to $1,799, a $300 increase, or 20.0%. The 2TB model climbed from $1,899 to $2,399, a $500 increase, or 26.3%. And the fully loaded 24GB / 4TB configuration rose from $2,499 to $3,299, an $800 increase, or 32.0%.

For the 32GB memory configurations, the 512GB model increased from $1,499 to $1,699, a $200 increase, or 13.3%. The 1TB model went from $1,699 to $1,999, a $300 increase, or 17.7%. The 2TB model jumped from $2,099 to $2,599, a $500 increase, or 23.8%. And the top-specced 32GB / 4TB model rose from $2,699 to $3,499, an $800 increase, or 29.6%.

MacBook Air (M5; 15-inch)

For the 15-inch M5 MacBook Air, the base 16GB memory / 512GB storage configuration increased from $1,299 to $1,499, a $200 jump, or 15.4%.

Moving up to 24GB of memory, the 512GB model increased from $1,499 to $1,699, a $200 increase, or 13.3%. The 1TB model went from $1,699 to $1,999, a $300 increase, or 17.7%. The 2TB model climbed from $2,099 to $2,599, a $500 increase, or 23.8%. And the fully loaded 24GB / 4TB configuration rose from $2,699 to $3,499, an $800 increase, or 29.6%.

For the 32GB memory configurations, the 512GB model increased from $1,699 to $1,899, a $200 increase, or 11.8%. The 1TB model went from $1,899 to $2,199, a $300 increase, or 15.8%. The 2TB model jumped from $2,299 to $2,799, a $500 increase, or 21.7%. And the top-specced 32GB / 4TB model rose from $2,899 to $3,699, an $800 increase, or 27.6%.

MacBook Pro (M5; 14-Inch)

For the 14-inch M5 MacBook Pro, the base 16GB memory / 512GB storage configuration increased from $1,599 to $1,899, a $300 jump, or 18.8%.

Moving up to 16GB of memory with 1TB of storage, the price increased from $1,699 to $1,999, a $300 increase, or 17.7%. The 2TB model went from $2,099 to $2,599, a $500 increase, or 23.8%. And the 4TB configuration rose from $2,699 to $3,499, an $800 increase, or 29.6%.

For the 24GB memory configurations, the 512GB model increased from $1,799 to $2,099, a $300 increase, or 16.7%. The 1TB model went from $1,899 to $2,299, a $400 increase, or 21.1%. The 2TB model climbed from $2,299 to $2,899, a $600 increase, or 26.1%. And the 24GB / 4TB configuration rose from $2,899 to $3,799, a $900 increase, or 31.0%.

For the 32GB memory configurations, the 512GB model increased from $1,999 to $2,399, a $400 increase, or 20.0%. The 1TB model went from $2,099 to $2,599, a $500 increase, or 23.8%. The 2TB model jumped from $2,499 to $3,199, a $700 increase, or 28.0%. And the top-specced 32GB / 4TB configuration rose from $3,099 to $4,099, a $1,000 increase, or 32.3%.

MacBook Pro (M5 PRO; 14-Inch)

For the 14-inch M5 Pro MacBook Pro with the 15-core CPU / 16-core GPU configuration, the base 24GB memory / 1TB storage model increased from $2,199 to $2,499, a $300 jump, or 13.6%. The 2TB model went from $2,599 to $2,999, a $400 increase, or 15.4%. And the 4TB configuration rose from $3,199 to $3,999, a $800 increase, or 25.0%.

For the 48GB memory configurations on that same M5 Pro chip, the 1TB model increased from $2,599 to $3,099, a $500 increase, or 19.2%. The 2TB model climbed from $2,999 to $3,599, a $600 increase, or 20.0%. And the 48GB / 4TB configuration rose from $3,599 to $4,599, a $1,000 increase, or 27.8%.

Moving up to the M5 Pro with the 18-core CPU / 20-core GPU, the 24GB memory / 1TB storage model increased from $2,399 to $2,699, a $300 jump, or 12.5%. The 2TB model went from $2,799 to $3,199, an $400 increase, or 14.3%. And the 4TB configuration rose from $3,399 to $4,199, a $800 increase, or 23.5%.

For the 48GB memory configurations on the 18-core CPU / 20-core GPU M5 Pro chip, the 1TB model increased from $2,799 to $3,299, an $500 increase, or 17.9%. The 2TB model climbed from $3,199 to $3,799, a $600 increase, or 18.8%. And the 48GB / 4TB configuration rose from $3,799 to $4,799, a $1,000 increase, or 26.3%.

And for the 64GB memory configurations, the 1TB model increased from $2,999 to $3,699, a $700 increase, or 23.3%. The 2TB model jumped from $3,399 to $4,199, a $800 increase, or 23.5%. And the top-specced 64GB / 4TB configuration rose from $3,999 to $5,199, a $1,200 increase, or 30.0%.

Mac mini (M4)

For the Mac mini with the 10-core CPU and 10-core GPU M4 chip, the 16GB unified memory / 256GB storage model increased from $599 to $799, a $200 jump, or 33.3%. The 512GB model rose from $799 to $999, a $200 increase, or 25.0%. The 1TB configuration climbed from $999 to $1,299, a $300 increase, or 30.0%. And the 16GB / 2TB model increased from $1,399 to $1,799, a $400 jump, or 28.6%.

Moving up to the 24GB unified memory configurations, the 256GB model increased from $799 to $999, a $200 jump, or 25.0%. The 512GB model rose from $999 to $1,199, a $200 increase, or 20.0%. The 1TB configuration climbed from $1,199 to $1,499, a $300 increase, or 25.0%. And the 24GB / 2TB model rose from $1,599 to $1,999, a $400 increase, or 25.0%.

Mac mini (M4 Pro; 12-Core CPU | 16-Core GPU)

For the Mac mini with the 12-core CPU and 16-core GPU M4 Pro chip, the 24GB unified memory configurations saw increasingly steep price hikes as storage increased. The 512GB model rose from $1,399 to $1,599, a $200 increase, or 14.3%. The 1TB model increased from $1,599 to $1,899, a $300 jump, or 18.8%. The 2TB configuration climbed from $1,999 to $2,399, an increase of $400, or 20.0%. The 4TB model rose from $2,599 to $3,399, an $800 increase, or 30.8%. And the 8TB configuration jumped from $3,799 to $5,399, a substantial $1,600 increase, or 42.1%.

For the Mac mini with the 12-core CPU and 16-core GPU M4 Pro chip, prices for the 48GB unified memory configurations climbed sharply as storage increased. The 512GB model rose from $1,799 to $2,199, a $400 increase, or 22.2%. The 1TB model went from $1,999 to $2,499, a $500 jump, or 25.0%. The 2TB configuration increased from $2,399 to $2,999, a $600 increase, or 25.0%. The 4TB model climbed from $2,999 to $3,999, a $1,000 increase, or 33.3%. And the 8TB configuration saw the largest jump, rising from $4,199 to $5,999, an increase of $1,800, or 42.9%.

Mac mini (M4 Pro; 14-Core CPU | 20-Core GPU Configurations)

For the Mac mini with the 14-core CPU and 20-core GPU M4 Pro chip, the 24GB unified memory configurations became significantly more expensive at the higher storage tiers. The 512GB model increased from $1,599 to $1,799, a $200 rise, or 12.5%. The 1TB model moved from $1,799 to $2,099, a $300 increase, or 16.8%. The 2TB configuration rose from $2,199 to $2,599, adding $400, or 18.2%. The 4TB model climbed from $2,799 to $3,599, an $800 increase, or 28.6%. At the top end, the 8TB model jumped from $3,999 to $5,399, a $1,400 increase, or 35.0%.

The increases were even larger for models equipped with 48GB of unified memory. The 512GB configuration rose from $1,999 to $2,399, an increase of $400, or 20.0%. The 1TB model went from $2,199 to $2,699, a $500 jump, or 22.7%. The 2TB configuration climbed from $2,599 to $3,199, adding $600, or 23.1%. The 4TB model increased from $3,199 to $4,199, a $1,000 rise, or 31.3%. And the 8TB model saw the steepest increase, climbing from $4,399 to $6,199, a $1,800 jump, or 40.9%.

Mac Studio (M4 Max)

As of June 27, 2026, the Mac Studio is available with two M4 Max configurations: a binned 14-core CPU and 32-core GPU model with 36GB of unified memory, and a higher-end 16-core CPU and 40-core GPU model with 64GB of unified memory.

For the 36GB unified memory model with the binned 14-core CPU and 32-core GPU, the 512GB configuration increased from $1,999 to $2,499, a $500 jump, or 25.0%. The 1TB model rose from $2,199 to $2,799, an increase of $600, or 27.3%. The 2TB configuration climbed from $2,599 to $3,299, adding $700, or 26.9%. The 4TB model increased from $3,199 to $4,299, a $1,100 jump, or 34.4%. And the 8TB configuration saw the steepest increase, rising from $4,399 to $6,299, an increase of $1,900, or 43.2%.

The increases were even larger for the Mac Studio with 64GB of unified memory, a 16-core CPU, and a 40-core GPU. The 512GB configuration rose from $2,699 to $3,499, an $800 increase, or 29.6%. The 1TB model increased from $2,899 to $3,799, a $900 jump, or 31.0%. The 2TB configuration climbed from $3,299 to $4,299, an increase of $1,000, or 30.3%. The 4TB model rose from $3,899 to $5,299, adding $1,400, or 35.9%. And the 8TB configuration jumped from $5,099 to $7,299, a $2,200 increase, or 43.1%.

Mac Studio (M3 Ultra)

As of June 27, 2026, Apple sells the Mac Studio with M3 Ultra in just one memory configuration: 96GB of unified memory. When the model debuted in 2025, it was also available with 256GB and 512GB. Apple discontinued the 512GB option on March 5, 2026, followed by the 256GB configuration on May 5, leaving 96GB as the maximum memory available.

The M3 Ultra Mac Studio is offered with either a binned 28-core CPU and 60-core GPU or a fully enabled 32-core CPU and 80-core GPU.

For the binned M3 Ultra model with 96GB of unified memory, the 1TB configuration increased from $3,999 to $5,299, a $1,300 jump, or 32.5%. The 2TB model rose from $4,399 to $5,799, an increase of $1,400, or 31.8%. The 4TB configuration climbed from $4,999 to $6,799, adding $1,800, or 36.0%. The 8TB model increased from $6,199 to $8,799, a $2,600 jump, or 41.9%. And the 16TB configuration saw the steepest increase, rising from $8,599 to $12,799, an increase of $4,200, or 48.8%.

For the fully enabled M3 Ultra chip with a 32-core CPU and 80-core GPU, the 1TB configuration rose from $5,499 to $6,799, a $1,300 increase, or 23.6%. The 2TB model increased from $5,899 to $7,299, a $1,400 jump, or 23.7%. The 4TB configuration climbed from $6,499 to $8,299, adding $1,800, or 27.7%. The 8TB model rose from $7,699 to $10,299, an increase of $2,600, or 33.8%. And the 16TB configuration jumped from $10,099 to $14,299, a $4,200 increase, or 41.6%.

iMac (M4; 2-Port)

Price increases also came to the iMac. The base two-port model, featuring the binned M4 with an 8-core CPU and 8-core GPU, saw increases of $200–300 across the board.

The base 16GB unified memory / 256GB storage configuration increased from $1,299 to $1,499, a $200 jump, or 15.4%. The 512GB model rose from $1,499 to $1,699, also a $200 increase, or 13.3%. And the 1TB configuration climbed from $1,699 to $1,999, a $300 increase, or 17.7%.

The two-port configuration with 24GB of unified memory also increased in price. The 256GB storage model rose from $1,499 to $1,699, a $200 increase, or 13.3%. The 512GB model increased from $1,699 to $1,899, also a $200 jump, or 11.8%. And the 1TB configuration climbed from $1,899 to $2,199, a $300 increase, or 15.8%.

iMac (M4; 4-PORT)

The four-port iMac is available with 16GB, 24GB, or 32GB of unified memory, and every configuration saw a sizeable price increase.

The M4 iMac with a 10-core CPU, 10-core GPU, and 16GB of unified memory saw increases across every storage tier. The 256GB model rose from $1,499 to $1,699, a $200 increase, or 13.3%. The 512GB model increased from $1,699 to $1,899, also a $200 jump, or 11.8%. The 1TB configuration climbed from $1,899 to $2,199, a $300 increase, or 15.8%. And the 2TB model rose from $2,299 to $2,699, a $400 increase, or 17.4%.

The model with 24GB of unified memory also increased in price. The 256GB configuration rose from $1,699 to $1,899, a $200 increase, or 11.8%. The 512GB model increased from $1,899 to $2,099, also a $200 jump, or 10.5%. The 1TB model climbed from $2,099 to $2,399, a $300 increase, or 14.3%. And the 2TB configuration jumped from $2,499 to $2,899, a $400 increase, or 16.0%.

Finally, the 32GB unified memory configurations also saw sizeable increases. The 512GB model rose from $2,099 to $2,299, a $200 increase, or 9.5%. The 1TB model increased from $2,299 to $2,599, a $300 jump, or 13.0%. And the 2TB configuration climbed from $2,699 to $3,099, a $400 increase, or 14.8%.

Apple TV 4K

Despite not having been updated in nearly four years, with the current model dating back to November 2022, the Apple TV 4K still managed to catch a stray during Apple’s price increases.

The 64GB Wi-Fi model increased from $129 to $199, a $70 jump, or 54.3%, while the 128GB Wi-Fi + Ethernet model rose from $149 to $249, a $100 increase, or 67.1%. To add insult to injury, those are the two largest percentage increases across Apple’s entire product lineup.

HomePod

Like the Apple TV, both HomePod models were hit with price increases. The full-size HomePod increased from $299 to $349, a $50 jump, or 16.7%, while the HomePod mini rose from $99 to $129, a $30 increase, or 30.3%.

Keep in mind that the HomePod mini is now one of the oldest products currently on sale in Apple’s lineup, having been released in November 2020, during the wildest depths of the COVID-19.

Apple Vision Pro (M5)

Did Apple really need to raise the price of the Vision Pro? I’d bet dollars to doughnuts that Apple makes more money selling iPhone cases than it does from the margins on Vision Pro, but even the headset wasn’t spared from the price increases.

The 256GB model rose from $3,499 to $3,699, a $200 increase, or 5.7%, while the 512GB configuration climbed from $3,699 to $3,899, also a $200 jump, or 5.4%. The 1TB model increased from $3,899 to $4,199, a $300 rise, or 7.7%.

iPad (A16)

For the 11th-generation iPad with the A16 chip, Apple raised prices by $100 across all three storage tiers. The 128GB model increased from $349 to $449, a jump of 28.7%. The 256GB configuration rose from $449 to $549, an increase of 22.3%. And the 512GB model climbed from $649 to $749, a 15.4% increase.

iPad Air (M4; 11-Inch)

For the 11-inch M4 iPad Air, the 128GB model increased from $599 to $749, a $150 jump, or 25.0%. The 256GB configuration rose from $699 to $849, also a $150 increase, or 21.5%. The 512GB model climbed from $899 to $1,099, a $200 increase, or 22.2%. And the 1TB configuration increased from $1,099 to $1,349, a $250 jump, or 22.7%.

iPad Air (M4; 13-Inch)

For the 13-inch M4 iPad Air, the 128GB model increased from $799 to $949, a $150 jump, or 18.8%. The 256GB configuration rose from $899 to $1,049, also a $150 increase, or 16.7%. The 512GB model climbed from $1,099 to $1,299, a $200 increase, or 18.2%. And the 1TB configuration increased from $1,299 to $1,549, a $250 jump, or 19.2%.

iPad Pro (M5; 11-Inch)

For the 11-inch M5 iPad Pro with standard glass, the 256GB model increased from $999 to $1,199, a $200 jump, or 20.0%. The 512GB configuration rose from $1,199 to $1,399, also a $200 increase, or 16.7%. The 1TB model with 16GB of unified memory climbed from $1,599 to $1,849, a $250 increase, or 15.6%. And the 2TB configuration rose from $1,999 to $2,299, a $300 jump, or 15.0%.

iPad Pro (M5; 13-Inch)

For the 13-inch M5 iPad Pro with standard glass, the 256GB model increased from $1,299 to $1,499, a $200 jump, or 15.4%. The 512GB configuration rose from $1,499 to $1,699, also a $200 increase, or 13.3%. The 1TB model with 16GB of unified memory climbed from $1,899 to $2,149, a $250 increase, or 13.2%. And the 2TB configuration increased from $2,299 to $2,599, a $300 jump, or 13.0%.

iPad mini (A17 Pro)

For the iPad mini with the A17 Pro chip, Apple increased prices by $100 across all three storage tiers. The 128GB model rose from $499 to $599, a 20.0% increase. The 256GB configuration climbed from $599 to $699, an increase of 16.7%. And the 512GB model went from $799 to $899, a 12.5% jump.

Top 10 Insights

  1. Apple TV 4K was hit hardest, rising by as much as 67.1%.

  2. The biggest dollar increase was $4,200 on the 16TB Mac Studio with M3 Ultra.

  3. The most expensive Mac Studio now costs $14,299.

  4. More storage generally meant a much larger price increase.

  5. The base Mac mini jumped 33.3%, from $599 to $799.

  6. The cheapest iPad rose 28.7%, from $349 to $449.

  7. The HomePod mini increased 30.3%, despite being nearly six years old.

  8. High-end Mac buyers were hit hardest in dollars, with increases of $1,000 to $4,200.

  9. The top Mac mini now costs $6,199, after an $1,800 increase.

  10. Vision Pro saw the smallest increases, rising by only 5.4% to 7.7%.

BasicAppleGuy https://basicappleguy.com
Next

macOS California Camino