Apple’s design department does it again, creating a beautiful logo adorning the facade of the soon-to-be-opened Via del Corso Apple Store in Rome, Italy.

Inside the walled garden of Apple Park exists one of Jony Ive’s final creations, a structure of six curved arches in the colours of the old Apple logo created to serve as an event stage & a tribute to the late Steve Jobs.

This post is the fifteenth entry of a multi-entry series covering the Apple Store retail closing and reopening strategy in response to the COVID-19 pandemic. This entry recaps the month of April, 2021.

The issue with Apple’s 2021 accessory refresh is that I can't see any coherent explanation of how which colours were chosen for which accessories. Here are a half dozen such design choices that have me scratching my head.

Inspired by the Spring Loaded Apple Event, I’ve refreshed the Commander & Symbols 2.0 Wallpapers with a pop of new colours.

As the Apple Watch turns six amid a pandemic, my use of the device had notably changed.

On April 20, 2021, Apple revealed the new iMac, the first from-the-ground-up redesign of an Apple product since the announcement of Apple Silicon, & the first substantial iMac redesign in over a decade.

basicappleguy.com launched one year ago, on April 21, 2020.

As much as I want to know the details, I can't help but feel something more important is lost by being told them.

Introducing my latest wallpaper collection: Commander. I’m thrilled with how this design came together & delighted to share this latest collection of wallpapers & tees.